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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
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The ultimate OKR toolkit for product marketers

Now you're familiar with all the OKRs available to you, here's your companion toolkit to help implement all - or at the very least some - of them.
Product Marketing Alliance

Rolling out your OKRs

In our eBook dedicated to shedding light on the importance of objectives and key results (OKRs) and which types of OKRs make sense for product marketers to measure, we outlined 15 potential metric avenues you could do down, across four key areas:
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Go-to-market OKRs
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Sales enablement OKRs
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Lead/demand-gen OKRs
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Product adoption OKRs
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As an extension of that eBook, and to make it more actionable, we've teamed up with Coda to hand deliver a way of actually tracking those results.
P.s. For even more on OKRs, check out this doc by John Doerr where he discusses key concepts from his book
Measure What Matters
⁠
.

How it works...

1️⃣ Take a look at each of the four pillars below and check off the OKRs you'd like to track.
2️⃣ As you check off some OKRs, sample OKRs will show up in the
Your selected OKRs
⁠
table a little further down on the page.
3️⃣ Navigate to each pillar page (
Go-to-Market
⁠
,
Sales enablement
⁠
,
Lead/demand-gen
⁠
,
Product adoption
⁠
) to learn more about the specific OKRs in that pillar.

4 OKR Pillars

#1 Go-to-Market strategy
#2 Sales enablement
#3 Lead/demand-gen support
#4 Product Adoption
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Win rates
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Reason for winning
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Market share
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Conversion rate in target segment
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Average deal size
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Product-market fit
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Campaign performance
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Leads influenced by PMM content
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Brand awareness
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Your selected OKRs
16
Objective
Key Result
Progress
1
Win rates
Increase win rate to 25% this time period
Green
2
Conversion rate in target segment
Improv conversion rate from landing page to 25%
Yellow
3
Sales confidence
Increase rating for sales assets rating to a 7.0
Green
4
Brand awareness
75% of survey respondents say they had a positive last experience with our product
Yellow
5
Feature adoption
Increase feature adoption of templates to once per week
Green
No results from filter
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👉 Get started with:
Win rates
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