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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
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Product adoption
Click one of the subpages below to learn about each Product adoption OKR and create OKRs for your team.
Active users
People actively using your product. You should define what active means to your company (e.g. daily/weekly usage).
User satisfaction
Ask your users how satisfied they are with a part of your product and track this satisfaction score over time.
Feature adoption
Ass you add new features to your product, set a KPI for what success looks like in terms of feature adoption.
Up-sell and cross-sell revenue
Own a piece of your organization's revenue pie by meeting with different departments that contribute to revenue growth.
Time taken to complete action
In-product actions like how long it takes to set up a social media ad, how long it takes to enter in a contact in a CRM, create a roadmap, etc.
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