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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
Data
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Go-to-Market
Market share
In addition to winning sales deals, you want to win your market as well.
Market share %
= Company sales ($) / Entire market sales ($)
Research market share
Research market share
Your sales
Entire market
Market share
Notes
Your sales
Entire market
Market share
Notes
1
$10,000,000
$200,000,000
5%
Found market sales data from trade group
2
3
There are no rows in this table
Add Market share to your OKRs
Add Market share to your OKRs
16
Objective
Key Result
Owner(s)
Time frame
Progress
Objective
Key Result
Owner(s)
Time frame
Progress
1
Market share
Attain market share of 5%
Monthly
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Conversion rate in target segment
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