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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
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Market share

In addition to winning sales deals, you want to win your market as well.
Market share % = Company sales ($) / Entire market sales ($)

Research market share
Your sales
Entire market
Market share
Notes
$10,000,000
$200,000,000
5%
Found market sales data from trade group
There are no rows in this table
Add Market share to your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
Attain market share of 5%
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