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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
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Asset utilisation

Track how often battlecards, sales one-pagers, case studies, demo videos, etc. are being utilised by your sales team.

Questions for your sales team

Which assets help you the most?
How many times have the assets made a prospect consider us more favourably against a competitor?
How can we improve these assets?
Which three areas do you need the most help with?
Assets
Asset name
Metric to track
Value
1
Battlecard
Usage per quarter by sales reps
5 / quarter
2
Sales one-pager
Percentage of 1st calls where sales rep used this one-pager led to a 2nd call?
15%
3
Case study
Conversion rate from MQL so SQL after marketing utilised case study
20%
4
Demo video
Usage per quarter by SDRs
25 / quarter
There are no rows in this table
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Add Asset utilisation your OKRs
16
Objective
Key Result
Owner(s)
Time frame
Progress
1
Asset utilisation
MQL to SQL conversion rate = 25%
Alan Chowansky
Quarterly
Green
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Sales confidence
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