Skip to content
Gallery
The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
Data
Share
Explore
Lead/demand-gen

icon picker
Brand awareness

Send out a brand personality assessment survey to keep a pulse on how your prospects and current customers perceive you.

Potential brand assessment questions for survey

When you think of our product/brand, what words come to mind?
Of the words you said, how do you feel about each?
How innovative would you say we are (a scale from very innovative down to not at all innovative)?
How unique would you say we are?
How would you describe your last experience with us?

Add Brand awareness to your OKRs
16
Objective
Key Result
Owner(s)
Time frame
Progress
1
Brand awareness
75% of survey respondents say they had a positive last experience with our product
Alan Chowansky
Every 6 Months
Yellow
No results from filter
⁠

⁠

👉 Next:
Active users
⁠
⁠

⁠
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.