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Lead/demand-gen
Campaign performance
Focus on a campaign-specific metric like click-through-rate or open rate and see if you can increase the percentage.
Your campaigns
Campaign name
Metric type
Present
Future
1
Up-sell email for new product
CTR
5%
8%
2
In-app notification to try new widget
CTR
5%
9%
3
Onboarding video in new user welcome email
Open Rate
7%
5%
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Add Campaign performance to your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
1
Campaign performance
Improve in-app notification CTR to 10%
Monthly
Green
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