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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
Data
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Go-to-Market
Win rates
Increase in win rates means you've put your sales team on the right track
Win Rate %
= Won Opportunities (#) / Total Opportunities (#)
Opportunities
Opportunities
Name of Opportunity
Status
Primary competition lost to (if opp lost)
Name of Opportunity
Status
Primary competition lost to (if opp lost)
1
Opp A
Lost
2
Opp B
Won
3
Opp C
Won
4
Opp D
Lost
5
Opp E
Won
There are no rows in this table
5
Count
Average win rate is:
60
%
Add Win rates to your OKRs
Add Win rates to your OKRs
16
Objective
Key Result
Owner(s)
Time frame
Progress
Objective
Key Result
Owner(s)
Time frame
Progress
1
Win rates
Increase win rate to 25% this time period
Quarterly
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