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The Official 5-Day Design Sprint
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The Official 5-Day Design Sprint
Monday: Map

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5. Map

Here we use Stéph Cruchon’s
Note-n-Map
⁠
. It’s clearer than what we described in
the book
⁠
, and it won’t drive you crazy!
⁠
Clear examples
⁠
⁠
Exercise
Allocated time
Timer
Time Left
1
Agree on 3 important elements
00
5
Start
-
2
Map alone, together
00
10
Start
-
3
Tell your story & vote
00
15
Start
-
4
One big story
00
10
Start
-
There are no rows in this table
40
Sum
⁠

A. Agree on 3 important elements

Who is the Target Client / User? If we detect a lack of alignment within the team, we start with a quick Persona exercice (don’t go in too much details, just to define a priority target)
Beginning of the story: when does the target customer experience begin?
End of the story: what is the goal we are trying to reach?

B. Map alone, together

This starts with a 10-minutes individual exercise. Everyone creates a simple user journey, mapping the User’s experience (from her initial problem to the ‘goal,’ such as buying a product on the website). One action per card. Describe the current experience, as it is now, with all its flaws, not what you wish to create in the future
⁠
Add step
⁠
⁠
Who
Action
⁠

C. Tell your story & vote

Each person tells her story in 2 minutes max. Share your screen while you narrate.
After each presentation, vote as a group on the steps you find really interesting or important. Take 1 minute to discuss each story and to answer questions, if needed.
Alan Chowansky
Polly Rose
1
Make appointment
1
2
Compare products
1
3
Appointment: discuss trial
1
4
Check out
5
Begin therapy
1
1
Look for a product
1
2
Enroll
1
3
Product arrives
4
Search for matching trials
1
⁠

D. One big story

Then you’ll have to merge the stories together. It sounds hard but it’s not, as you’ll normally see converging patterns and you should have all the bricks to reconstitute one big story. (10 min max)
Here are all the steps that got votes in the previous step - decide which ones to include in the final map. Then, filter out the rest to show just the final customer journey map.
⁠
⁠
Just show final map
Action
Include in final map
1
Make appointment
2
Look for a product
3
Enroll
4
Product arrives
5
Search for matching trials
6
Compare products
7
Appointment: discuss trial
8
Check out
9
Begin therapy
There are no rows in this table
⁠


⁠
Next:
6. Lunch
⁠
⁠
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