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The Official 5-Day Design Sprint
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The Official 5-Day Design Sprint
Friday: Test

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2. Take Notes

Everyone (except the Interviewer) watches the interviews together and takes notes below.
It’s tempting to disband the group at this point, but keeping the group together is much faster because everyone is absorbing results at once. Your conclusions will be better as a group, since you have seven brains working together. You’ll avoid problems of credibility and trust, because each sprinter can see the results with his or her own eyes. And at the end of the day, your team can
3. Make a plan
⁠
about what to do next—the results of the interviews (and the sprint) are still clear in everyone’s short term memory.
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1. Take notes silently

Choose the customer that is currently being interviewed:

👉
10:30 AM: Vilma
⁠
⁠


As you watch each interview, jot down insights, questions, or notes below. During the interviews, the room should be quiet.
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Add interview note
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Clear examples
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⁠
Customer
Note/insight
Who
Timestamp
1
9:00 AM: Rhys
Instant recognition of concept and how it works
Mary Jones
9/17/2021, 10:09 AM
2
12:30 PM: Ted
Stumbled over sign-in flow UI
Mary Jones
9/17/2021, 12:46 PM
No results from filter
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2. Look for patterns

Take about five minutes to silently review everyone’s notes. Look for patterns that show up with three or more customers. If only two customers reacted in the same way but it was an especially strong reaction, make note of that, too.
Customer
Note/insight
Who
Pattern
9:00 AM: Rhys
2
Instant recognition of concept and how it works
Mary Jones
Clear value prop
"This is much smarter than what my bank does”
Felix Marlin
​
10:30 AM: Vilma
2
Fee depends on how much it is saving for customers (duh)
Adam Davis
​
"Yeah I would definitely try it”
Lola Tseudonym
Clear value prop
12:30 PM: Ted
2
Stumbled over sign-in flow UI
Mary Jones
​
Seems reassured by all the security badges, etc.
James Booth
Clear value prop
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Patterns

After five minutes looking for patterns individually, ask the team to share what they found and read the patterns out loud.
Pattern
Sentiment
Notes
1
Clear value prop
Positive 😃
Notes...
There are no rows in this table
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Sentiment options
Sentiment
1
Positive 😃
2
Neutral 😐
3
Negative 😩
There are no rows in this table
⁠


3. Back to the future

On
Monday: Map
⁠
, you came up with a list of
4. Sprint questions
⁠
. These are the unknowns that stand between your team and your long-term goal. Now that you’ve run your test and identified patterns in the results, it’s time to look back at those sprint questions.
Review your
3. Long-term goal
⁠
and
4. Sprint questions
⁠
- how many of them can you now answer? Rename the columns below with customer names, then fill in answers for each sprint question.
Question
Customer 1 [rename]
Customer 2 [rename]
Customer 3 [rename]
Customer 4 [rename]
Customer 5 [rename]
Overall
1
Will customers trust our expertise?
✅ Yes
✅ Yes
? Maybe
? Maybe
❌ No
? Maybe
2
Will customers care about quality?
❌ No
❌ No
? Maybe
❌ No
❌ No
❌ No
3
How can we improve our supply chain?
✅ Yes
? Maybe
✅ Yes
✅ Yes
✅ Yes
✅ Yes
No results from filter
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Answer options
Rating
Description
1
✅ Yes
The customer’s reaction answered the sprint question positively.
2
❌ No
The customer’s reaction answered the sprint question negatively.
3
? Maybe
Based on the customer’s reaction, we are not sure.
There are no rows in this table
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⁠
Next:
3. Make a plan
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