What if you end up with two (or even three) winning sketches that can't coexist?
Since
@Decider
s get three supervotes, you sometimes end up with multiple winning sketches. When you have two good, conflicting ideas, you don’t have to choose between them. Instead, you can prototype both, and in
, you’ll be able to see how each one fares with your customers. Your prototypes will battle head-to-head, like professional wrestlers whacking each other with folding chairs. We call this kind of test a rumble.
If you think you can combine your winning sketches into one product, don’t bother with a rumble. Instead, put them together into your best shot at solving the problem. If you do decide to do a rumble, you get to create some fake brands using the note and vote method. Once your prototypes have their own distinct names and look, customers will be able to tell them apart.