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Pyramid OKRs
Pillar 2: Revenue Growth
Mission
This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.
Pillar-level Key Results (Revenue Growth)
Level
Pillar
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Objective
Pin to 'My Goals' page
Pillar
Revenue Growth
5 new markets entered
⚪ Not Started
0 XYZ
1 XYZ
Spread to new geos
+3
500M Spend in X region
🟢 Green
320M
500M
Increase revenue
10% increase in Daily Active Users (DAUs)
⚪ Not Started
3% XYZ
4% XYZ
Inspire users to create
Team-level Key Results (Revenue Growth)
Level
Parent Pillar Key Result
Key Result name
Owner
Recent Status
Add Status Update
Team
Objective
Pillar
Pin to 'My Goals' page
Team
5 new markets entered
Set up business units in 2 countries
🟠 Issues
New Markets
Spread to new geos
Revenue Growth
Increase campaign reach by 20%
🟢 Green
Campaigns
Spread to new geos
Revenue Growth
Localization for hosting
🟠 Issues
New Markets
Spread to new geos
Revenue Growth
500M Spend in X region
Churned messaging — key moments mapped
🟢 Green
Campaigns
Increase revenue
Revenue Growth
10% increase in Daily Active Users (DAUs)
USD 100M Ad spend in LATAM
🟢 Green
New Markets
Inspire users to create
Revenue Growth
Values
Write values here.
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