Pages
Pyramid OKRs
Pillar 1: Pinners
Mission
Write your mission here. This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.
Pillar-level Key Results (Pinners)
Level
Pillar
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Objective
Pin to 'My Goals' page
Pillar
Pinners
Retention increases by 15%
🟠 Issues
40%
50%
Inspire users to create
Sign up 10 new advertisers
🔴 Off Track
5
15
Increase revenue
Team-level Key Results (Pinners)
Level
Parent Pillar Key Result
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Team
Pillar
Objective
Pin to 'My Goals' page
Team
Retention increases by 15%
Ship Beta of Story Pin in Q3
🟢 Green
10% complete
100% complete
Pinning
Pinners
Inspire users to create
Sign up 10 new advertisers
Add status update ➡
3 advertisers
10 advertisers
Shopping
Pinners
Inspire users to create
Run X campaigns in EU
🟠 Issues
TBD
TBD
Shopping
Pinners
Inspire users to create
NPS increases by 50%
Add status update ➡
25
75
Shopping
Pinners
Inspire users to create
Sign up 10 new advertisers
Have writeup complete
🟠 Issues
0 writeups
1 writeup
Pinning
Pinners
Increase revenue
Run Y ads in LATAM
🟢 Green
Pinning
Pinners
Increase revenue
About our group
Stop interrupting. Start inspiring.
Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.
Solutions for every goal
Your ads work harder here
Visual-first formats
Showcase your products and content in a simple vertical or square image format.
Teams (Pinners)
Team name
Team Description
Eng Lead
Prod Lead
Des Lead
Shopping
Advertisers for shopping
Pinning
Advertisers for pinning
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