Tonal's Product Team Hub

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Tonal's Product Team Hub

Tonal's Product Team Hub

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Program Promotion

Promoting personalized fitness experiences

Status

Is the PRD in progress, ready for review or complete?

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Stage

Status

Description

Notes

✏️ In Progress

Still in the draft state

Open

📖 Ready for Review

Ready to be reviewed by the team and/or leadership

Open

✅ Ready for Dev

PRD is locked in and ready to enter the queue

Open

🎩 Pending Leadership Approval

Reviewing requirements with leadership

Open

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Opportunity

What prompted this initiative? Why is this opportunity or problem something we should prioritize today?

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To enhance the adoption of our personalized fitness experience programs in the Tonal app, we have observed that investing effort in marketing and increasing their visibility can have a significant impact. Our recent launches demonstrate the enrollment spikes generated through effective promotion strategies.

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Advantages of creating enrollment spikes within our ecosystem:

Program Longevity

Increased Engagement

Positive Community Impact

However, the current process of spinning up the in-app user experience (UX) for program promotion is suboptimal. We encounter the following challenges:

Design Complexity

Lead Time

Redundant Development Effort

Approach

How will you tackle this project?

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To address these challenges, we need to templatize the promotion of programs in the app. By doing so, we can promote programs without relying on design or development resources, streamlining the overall process.

Goals & KPIs

What are you trying to accomplish? What does success look like?

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Goal: Completely remove Design and Engineering from the process of promoting a program in-app.

Design

Relevant design artifacts.

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Type /figma, /miro, /embed , /image or /file to embed multimedia content for your PRD.

Requirements

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Requirement

Acceptance Criteria

Priority

Notes

As a CMS user with full edit access, I can choose individual programs to promote

The new filtering option should be easily accessible and user-friendly

Open

Include a remove promotion control with a confirmation dialog to confirm the change

Open

Ensure that the stamp displaying the state of promotions in the draft state is visible on both Trainer and Mobile platforms.

Open

As a user on the Programs tab, I will see promoted programs pinned to the top of the page

Promoted programs will appear as a banner at the top of the Programs tab

Open

Promoted programs will auto-rotate to the next program once every 7 seconds

Open

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Launch Checklist

Sanity check to ensure we have all of the details ironed out.

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PRD Title

Program Promotion

Cross-functional contributors

Which other teams are involved in this project?

Backend

Data Science

Design

Web

Feature exposure

Where will this feature launch?

Feature Flag

Will we need to build this behind a Feature Flag?

Yes

Analytics

Will there be events to track for this launch?

Yes

Rollout Plan

Percentage, dates, and times to roll out (e.g. 25% rollout to GA on "MM:DD" at "HH:MM")

Jan 1, 2023 at 7:00am PT: 10% rollout

Jan 7, 2023 at 7:00am PT: 50% rollout

Jan 30, 2023 at 7:00am PT: Disable experiment for new users only

Feb 28, 2023 at 7:00am PT: Significance reached → Go/no-go decision

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PRD Alignment

Do we feel like this PRD is ready to bring into development?

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Discussion

Done

Idea

Author

Upvote

Notes

Are there any blockers or dependencies to this launch?

Open

When are we expecting to launch?

Open

Have we considered user testing?

Open

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