Active
Next Best Program
Personalized program recommendations
Status
Is the PRD in progress, ready for review or complete?
Stage
Status
Description
Notes
✏️ In Progress
Still in the draft state
Open
📖 Ready for Review
Ready to be reviewed by the team and/or leadership
Open
✅ Ready for Dev
PRD is locked in and ready to enter the queue
Open
🎩 Pending Leadership Approval
Reviewing requirements with leadership
Open
There are no rows in this table
Opportunity
What prompted this initiative? Why is this opportunity or problem worth prioritizing today?
Most typically want to engage with programs as they know that this is the shortest path to seeing results. Most members start off interested in programs. But, that engagement gradually declines as a member matures.
This is an opportunity as members that primarily engage with program content have the lowest overall churn.
In our NPS survey, we see many members requesting program recommendations that are more personalized and contextual.
If we are able to get more members continuing to engage with programs, then we may be able to increase engagement and retention levels on Tonal.
Approach
How will you tackle this project?
Goals & KPIs
What are you trying to accomplish? What does success look like?
OKR Contribution:
@30% increase in members who struggled to decide next program
Category
Metric
Current
Target
Notes
The one singular metric that measures the most direct impact of your product, and is thus by definition a product metrics, not a business one.
1
Avg rating for recommended programs
NA
90%
These are metrics that measure the indirect impact of your feature and/or provides additional insights into how your feature is impacting user behaviors.
2
Pct of programs started from this new row
NA
>25%
Program view → join conversion
50%
50%
These are metrics that measure the overall impact on the site or the business, and thus also the metrics you don’t want to break
2
Program enrollment percentage
70%
75%
Time to start workout
30 secs
30 secs
Design
Relevant design artifacts.
Requirements
Requirement
Acceptance Criteria
Priority
Notes
We will collect relevant content preference data during onboarding
2
P1
Open
P1
Open
The next best program will be presented with short explanations as to why the program is best
2
P1
Open
P2
Open
A member will have the ability to refresh their next recommended program
1
P2
Open
Launch Checklist
Sanity check to ensure we have all of the details ironed out.
PRD Title
Next Best Program
Cross-functional contributors
Which other teams are involved in this project?
Backend
Data Science
Design
Web
Feature exposure
Where will this feature launch?
GA
Feature Flag
Will we need to build this behind a Feature Flag?
Yes
Analytics
Will there be events to track for this launch?
Yes
Rollout Plan
Percentage, dates, and times to roll out (e.g. 25% rollout to GA on "MM:DD" at "HH:MM")
1 of 1
PRD Alignment
Do we feel like this PRD is ready to bring into development?
Discussion
Done
Search
Done
Idea
Author
Upvote
Notes
Are there any blockers or dependencies to this launch?
Open
When are we expecting to launch?
Open
Have we considered user testing?
Open
There are no rows in this table
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.