Sourcing

Sourcing strategies.

There are various strategies to incorporate when building top of funnel pipeline for recruiting. The goal is to identify, attract, and engage with potential candidates for your open and often times niche and hard to fill roles. Apart from the external job board postings and LinkedIn recruiter search, we’ve found that building out an internal Referral program has been very successful for finding and hiring some of our best candidates. If your hiring bar is high, and you’re working with a group of talented people, it creates a network effect that gives you access to strong talent pools. Great people want to work with other great people, and they probably know someone that fits that same bar. Implement a referral program and incentivize referrals for your org’s open roles.

Run a sourcing jam and tap into every network.

Systematically tapping into your org’s network to uncover talent is another way to build pipeline. We run sourcing jams with the hiring manager and team for every new role. During a sourcing jam, we gather the hiring manager and team members, we set a timer with a goal for each person to comb through their LinkedIn network and add any potential candidates in a doc that we can reach out to. A timer and a simple leaderboard to track how many prospects each person adds makes it more focused and fun. The sourcer can take the list of prospects and reach out with customized templates, all in the same doc. Here we want to distinguish if we can reference the connection in the outreach email/Inmail or not, depending on the network connection (personally know, have worked with, connected but no relationship, etc.) It’s more likely that a prospect will respond if there is a connection. From there we track responses and followups to make sure to follow through on every prospect.

Be a talent magnet.

Leveraging social media platforms to promote the role and company culture, while engaging with potential candidates is a way to build connections and network. Joining industry specific events and conferences is another great way to prospect and connect. It is important to engage with both active and passive candidates, they might have the target skill and experience but the timing is off - regardless it’s a potential and worth nurturing. Equip your team with the resources they need to best communicate the opportunities and benefits of working at your org!

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Sourcing Jam Template

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Additional Resources ✨

Need a template to help find out who knows your prospective candidate? Perhaps an overlap at school or work. Check out the ‘

Who knows Joe?⁠

‘ template.

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