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Evaluating PM Performance by Shreyas
How to Evaluate & Communicate PM Performance
PM Evaluation Template
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PM Evaluation Template

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To run a PM evaluation based on the Insight-Execution-Impact framework, copy this template, edit the parts in yellow, then share it with your PM.
Remember, this is a flexible template meant to provide guidance and be customized to your team and company. The chief value here is in the more thoughtful, transparent, and product-aligned approach.
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Copy template
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Step 1: Select Product Stage

Identify whether your product is at the Explore, Expand, or Extract stage.
Select Stage:
Extract [60-100]
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Product Stage
Description
1
Explore [0-10]
Early stage 0-1 product that is at the proposal stage or early prototype / beta / first release. A 1-10 product might have some early traction, but still is clearly pre-PMF.
2
Expand [10-60]
Recently reached PMF or clearly showing signs of rapid growth.
3
Extract [60-100]
Mature product whose growth has clearly slowed down or is showing negative growth.
There are no rows in this table
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Step 2: Assign Weights per Dimension & Product Stage

scales
Before the evaluation period starts, be very clear to each PM on which of these 3 dimensions is most important for the upcoming period (i.e. is the upcoming quarter primarily about
@🛠️ Execution
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, secondarily about
@💡 Insight
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, and only then about demonstrated
@☄️ Impact
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?)
Adjust the weights for each product stage according to whatever makes sense in the context of your company, org, and the specific product. Typically, you want to assign a higher weight for
@💡 Insight
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for Explore stage products than for Expand stage products, but the specifics might be different in a particular case. This template gives you the flexibility to adjust weights such that you can be transparent with each team member about how they will be evaluated.

Dimension & Product Stage Weighting

The stage selected in Step 1 will auto-populate this table.
Dimensions
Stage
Assign Weight
💡 Insight
Extract [60-100]
20%
🛠️ Execution
Extract [60-100]
40%
☄️ Impact
Extract [60-100]
40%
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Step 3: Define Ratings & Points

Assign scores to each of the ratings. If you really want to reward spikes, you can assign a higher score for Exemplary as shown below.
Rating
Assign Points
Definition
1
Exemplary
5
Exceptional performance – we want other PMs to be more like this
2
Exceeds
3
Strong performance
3
Meets
2
Solid performance
4
Misses
1
Challenges that merit course-correction
There are no rows in this table
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Step 4: Evaluate

Rate the PM across each dimension, to determine their total weighted score. The Weighted contribution is calculated by multiplying the Points (ie: 2 points) related to each Rating on Step 3 and the Weight (ie: 50%) for each dimension on Step 2.
Dimension
Criteria
Assign Rating
Weighted contribution
Feedback & rationale
1
💡 Insight
How well do you understand your product, users, customers, and domain?
How well do you translate this understanding into compelling strategy and product proposals?
How well do you translate them into goals, priorities, and plans to stir action?
Exemplary
1
[Enter your written feedback here]
2
🛠️ Execution
How did you deliver on your high priority ships (i.e. P0/P1) for the evaluation period?
How well did you communicate and collaborate with your team members, cross-functional partners, and other teams?
How consistently does the overall quality of product features shipped by your team meet the company’s bar?
Meets
0.8
[Enter your written feedback here]
3
☄️ Impact
What is your business impact, as seen via the leading indicators? (e.g., beta adoption, customer satisfaction, major deals signed, feature usage growth, UX metrics, etc.)
What is your business impact, as seen via the lagging indicators? (e.g., revenue, user growth, margin, cost savings, customer upsell, large customer deployments, etc.)
How did you make your team, org, or the company better?
Meets
0.8
[Enter your written feedback here]
There are no rows in this table
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sigma

Overall Rating:
2.6
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Below are approximate ranges to help gauge how well the PM is meeting expectations. Again, you should pick the right thresholds for your company - these are just examples.
Range
Rating
1
<2.0
Occasionally Misses Expectations
2
2.0 - 2.5
Meets Expectations
3
2.6 - 3.5
Exceeds Expectations
4
>3.5
Strongly Exceeds Expectations
There are no rows in this table
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comments

Additional feedback

Use this space to add additional overall feedback and kudos, such as comments unrelated to Insight, Execution, or Impact specifically.
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