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Rethinking Google's Famous LaunchCal
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Launch step template

What are the steps that should happen each time you launch a product? List them below. We'll use this as a template for your product launches.
Step Name
When to use
Functional Team
Typical Duration
Review Center Link
Reasoning
1
User Study
Recommended
Design
14 days
Ensure we’re meeting users’ needs
2
Design Review
Every time
Design
7 days
QA on the design, including branding
3
Code Review
Every time
Engineering
7 days
QA on code shipped, reduce future bugs + tech debt
4
Localization Review
Recommended
Localization
5 days
xx% of users speak a language other than English
5
Submit Privacy Doc
Every time
Privacy Working Group
3 days
Ensure privacy requirements are met
6
Privacy Review
Every time
Privacy Working Group
5 days
PII + GDPR review
7
Support Documentation
Recommended
Support
14 days
Maintain up-to-date support documentation for new features
8
Blog Post
Optional
Marketing
7 days
Tell the story about a feature
9
Email
Optional
Marketing
7 days
For larger launches; communicate launch story
10
Cross-post on Social
Optional
Marketing
3 days
Communicate launch story to users
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