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Rethinking Google's Famous LaunchCal
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Rethinking Google's Famous LaunchCal
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Launch step template
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Launch step template

What are the steps that should happen each time you launch a product? List them below. We'll use this as a template for your product launches.
Step Name
When to use
Functional Team
Typical Duration
Review Center Link
Reasoning
User Study
14 days
⁠
Design review
⁠
⁠
Ensure we’re meeting users’ needs
Design Review
7 days
⁠
Design review
⁠
⁠
QA on the design, including branding
Code Review
7 days
⁠
Code review
⁠
⁠
QA on code shipped, reduce future bugs + tech debt
Localization Review
5 days
⁠
Localization review
⁠
⁠
xx% of users speak a language other than English
Submit Privacy Doc
3 days
⁠
Privacy review
⁠
⁠
Ensure privacy requirements are met
Privacy Review
5 days
⁠
Privacy review
⁠
⁠
PII + GDPR review
Support Documentation
14 days
⁠
Support documentation
⁠
⁠
Maintain up-to-date support documentation for new features
Blog Post
7 days
⁠
Marketing
⁠
⁠
Tell the story about a feature
Email
7 days
⁠
Marketing
⁠
⁠
For larger launches; communicate launch story
Cross-post on Social
3 days
⁠
Marketing
⁠
⁠
Communicate launch story to users
There are no rows in this table
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Next up:
Launch center
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