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Complete OKR + Initiatives Hub
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Complete OKR + Initiatives Hub

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Our North Star

The Vision, Mission, & Strategy that Guide our Work

Mission

Our core purpose and reason for existence. (Who we are & seek to do everyday)

Vision

Our long-term goal or aspiration of an organization (What do we want to see in the world?)

Strategy

Our plan to achieve our long-term goals, while creating a sustainable competitive advantage (Where do we play and how do we win?)
I recommend keeping this high level - a few bullets / maybe a visual - and 🔗 linking to more detailed artifacts as needed
💡 I like Gibson Biddle’s approach of asking: “How will your product delight customers, in hard-to-copy, margin-enhancing ways?” Read more
here
⁠
.
💡 Another good prompt is: “What are our unique superpowers and how do they intersect with customer needs?”

⁠

Mission & Vision Examples

Google:
Mission: "To organize the world's information and make it universally accessible and useful.”
Vision: "To provide access to the world's information in one click.”
Tesla:
Mission: “To accelerate the world's transition to sustainable energy.”
Vision: “To create the most compelling car company of the 21st century.”
Microsoft:
Mission: "To empower every person and every organization on the planet to achieve more.”
Vision: "To create a more personal computing experience for individuals.”
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