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Open-source product playbook
Launching with stakeholders
Launch list template
Keep your launch team informed from the start.
Keep your team on the same page through a product launch and link your work (like the , a launch , and other ) to help guide your team.
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Launch Steps Template
Step Name
Team
Pre-launch press release
Launch dashboard
Post-launch learnings
When to use
Reasoning
Typical Duration
1
Localization Review
Localization
Recommended
xx% of users are from other countries - ensure language localization is clear but also get a pulse on whether you could be more relevant for different geographies in the launch examples or marketing you employ
3 days
2
User Validation
Design
Every time
Early feedback from core users, identify confusion, issues and iterate quickly pre-launch
7 days
3
Privacy Review
Privacy
Every time
Compliance but also helps maintain a privacy ‘first’ culture. Depending on company or domain this may be required, esp if you handle sensitive PII.
3 days
4
Support Docs / Help Center
Support
Recommended
Maintain up-to-date support documentation for new features
3 days
5
Legal Review
Legal
Recommended
Some features require guidance on legal consideration, esp in regulated domains or in cases where regulation is ambiguous/pending
5 days
6
Email, Social/Blog Posts, Loom video, in-product alerts
Marketing
Optional
Communicate launch and activate users to try the feature; need depends on significance of launch. Many features can just be activated in product.
3 days
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