Typography

Typography plays a significant role in projecting the image and visual style of our company.

Primary Typography

All communication touch points should use this font when no technical or software issues make it prohibitive. It is especially important that Avenir Next be used in all major campaign and brand communications.

Flush left typography is preferred. For headlines, titles, and headings, upper and lower case – not all caps – are preferred. We use full returns – not indented paragraphs. PR release headlines may be set in all caps. When justifying body copy, avoid forced justification of type.

Body text and headlines should never be centered or set flush right, except at the discretion of the design team or in PR releases, which must follow standard industry format.

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Secondary Typography

Secondary typefaces may be used for digital applications and written communications when necessary. Avenue Future is a sans serif which may be used for digital applications and digital infographics or charts. If a system font is required we recommend Arial as a sans serif.

Flush left typography is preferred. For headlines, titles and headings, upper and lower case – not all caps – are preferred. PR release headlines may be set in all caps.

Body text and headlines should never be centered or set flush right, except at the discretion of the design team or in PR releases, which must follow standard industry format.

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