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Segment your audience
Assign personas to each user to paint a picture of your target customers.
Once you have survey data, it's time to segment your audience.
The core principle here is to deliberately not serve all users: it is better to make a product that a small number of people love, rather than a product that a large number of people somewhat like.
The Superhuman product/market fit engine massively optimizes for a product that a small number of people really love!
Define personas
The first step is to define a set of personas for your product. We used the personas below for DiDi. (You can edit this table so that it contains your personas!)
Persona
Student
Health care worker
Unemployed/Retire
Professionals
Business professional
Labour worker
N/A
There are no rows in this table
Assign personas
Next, assign a persona to each survey response.
When searching for product/market fit, most people try to change the product. It is actually much more efficient to first try and change the market. By assigning personas, you can quickly test different markets.
You can take a look at the Superhuman data below. (Pro-tip: sort by job title to make assigning personas faster.)
Submit Date
Persona
What is your occupation?
Professionals
CSO
N/A
Health care worker
Personal Care Attended
Unemployed/Retire
Pensioner
Business professional
Business owner
Professionals
Administration assistant
Student
Highschool
Health care worker
Support worker
Unemployed/Retire
No employment
Student
Student nurse
Professionals
Jockey
Labour worker
Labour worker
Health care worker
Aged care worker
Student
Student
Health care worker
Age care worker
Professionals
IT consultant
Professionals
Administration
Unemployed/Retire
Pensioer
Labour worker
Sales assistant Liquorland
Student
Student
Professionals
Financial crime auditor
Labour worker
Chef
Professionals
Insurance
Student
Student
Professionals
Customer Support
Health care worker
Disability support worker
Professionals
Web Technologist
Professionals
Government
Unemployed/Retire
Unemployed
Professionals
Reception
Health care worker
Nurse
Labour worker
Process Worker
Labour worker
Chef
Labour worker
Retail
Student
Student
Labour worker
Cleaner
Student
Student
Health care worker
PCA Age Care
Student
Student
Business professional
Business owner.
Professionals
Course Coordinator
N/A
No answer
Student
Student
Student
student
Student
Student
Business professional
business manager
Student
Student
There are no rows in this table
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