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Objectives
Objectives
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Objective
Description
Writeup
Key Results
1
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Increase revenue
XYZ
Open
Sign up X new advertisers
XM Spend in X region
Run X ads in LATAM
2
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Our users love the product and are inspired to create
XYZ
Open
X% increase in Daily Active Users (DAUs)
Retention increases by X%
3
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Increase quality
XYZ
Open
Spam < X% of all posts
X% Uptime
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