Pages
Guidelines
Experimentation Library
Experimentation Methods
Name
Brief Description
Sample Tools
Type
Customer Interview
Conducting one-on-one interviews with customers to gather insights, understand their needs, and validate assumptions.
Zoom
Calendly
Google Meet
Microsoft Teams
Exploratory
Discovery Survey
Administering surveys to a targeted audience to collect data and feedback, allowing for quantitative analysis and trend identification.
SurveyMonkey
Google Forms
Typeform
Qualtrics
SurveyGizmo
Microsoft Forms
Exploratory
Clickable Prototype
Creating interactive prototypes that simulate the user experience, allowing stakeholders to visualize and provide feedback on the product.
Figma
InVision
Adobe XD
Axure
Balsamiq
Sketch
Proto.io
Validation
Landing Page
Developing a web page with product information to gauge user interest and capture potential customers through sign-ups or inquiries.
WordPress
Wix
Squarespace
Unbounce
Leadpages
Instapage
Google Analytics
Validation
MVP
Building a minimum viable product with core features to gather user feedback and validate assumptions before investing further.
GitLab
GitHub
Firebase
AWS
Google Cloud Platform
Microsoft Azure
Google Analytics
Adalo
Bubble
WebFlow
Glide
Validation
A/B Testing
Running experiments by presenting different versions (A and B) of a product or feature to different user groups to compare performance.
Optimizely
Google Optimize
VWO
Adobe Target
Mixpanel
Google Analytics
Hotjar
Validation
Market Report
Analyzing market trends, competitor research, and industry reports to gain insights into customer behavior and identify market opportunities.
Nielsen
Gartner
Forrester
Statista
IBISWorld
Euromonitor
Google Trends
Google Alerts
Exploratory
User Testing
Observing users interacting with a product to identify usability issues, gather feedback, and validate the user experience.
UserTesting
Lookback
Validately
Maze
UserZoom
Optimal Workshop
Hotjar
Zoom
Microsoft Teams
Google Meet
Validation
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Tools
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