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Betterment's Launch Marketing Template
Betterment's Launch Marketing Template
Launch Tier
Project Overview
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Launch Tier
This Launch:
Tier 1
Importance to Company ⬆️
(
1
)
| Importance to Customer ➡️
(
1
)
Important to Company ⬆️
Important to Customer ➡️
Important to Company ⬆️
Important to Customer ➡️
Is this going to become a defining element?
Is feature separate or different from core offering?
Does it meet the vision and promise of the brand?
Is feature a competitive differentiator?
Is it a motivating reason to increase investment?
Is it a motivating reason to sign up?
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