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Launch marketing
For Channel Owners
The following are references to more detailed plans that support the product launch. Each plan has specific actions that are required to bring the functional area up to a level of acceptable launch readiness.
Calendar
April 2020
Month
TodaySunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Channel Plan Management
Not Started
7
In Progress
1
In Compliance
1
Compliance Approved
4
Announcement email
Update FAQs
Monthly email modal
Updates to content on brochure site
Update screenshots in videos
Announcement email
Announcement post
Publish FAQs
Update old posts
Announcement post
Post to social
landing page
Update onboarding drip
Creative Brief
Goals
Metric
D7 Target
D30 Target
D90 Target
1
Conversion metric 1
2
Conversion metric 2
3
Conversion metric 3
4
Conversion metric 4
There are no rows in this table
Select Audience: Customers
Customers
Audience attributes
Most active users
Interested in trying new products
Problem Statement
Strollr's are difficult to steer
Feature Description
Integrated with Google Maps
Turn by turn sidewalk directions
Positioning Statement
New guidance system has finally been launched!
Key Messaging
Turn by turn
Integrated with products you love
Takes your current Strollr to the next level
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