How would you optimize Amazon shopping cart conversions?
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You’re the PM in charge of reactions for Facebook. How would you think about non-like reactions per post? How would this differ by reaction? Why/why not?
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How would you roll out an algorithm improvement for driver matching at Uber?
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“A” or “B” option—how do you know what to show to which communities of users?
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How would you increase engagement?
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How would you acquire more users?
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Draw and explain company X’s marketing funnel
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What would you do to optimize our funnel?
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How would you leverage YouTube in order to reach our target audience?
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How do you prioritize your experiments?
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What do you do to understand behavior of your target customers?
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How do we know if our signup page is “good”?
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Why is it important if an A/B test result is statistically significant?
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You run a bank - how would you decrease your fraudulent purchases rate?
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What analysis would you use to understand if we should increase the price of an UberEats delivery?
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How would you prioritize the different things you want to work on?
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How would you build YouTube’s related videos engine?
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How would you know whether to trigger a video results unit in Google Search?
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How would you detect email spam?
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How would you decide what five thumbnails to show for each YouTube video?
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You’re a PM at Yelp. Create a system that recommends new restaurants to try.
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You’re building a grocery store. How many checkout aisles do you want? What split between automated and cashier-run aisles do you want? How would you decide?
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How much should Facebook be willing to spend per user acquisition?
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You’re the PM on a Shopping website and your team has built a box that shows “Related Products.”You’ve run a 2-week experiment for this. How would you decide whether to launch?
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If you’re Android and LG wants to build their own app store, how much would you be willing to pay them to not do that?
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How would you improve YouTube for emerging markets?
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How would you improve the Facebook photo experience?
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How would you redesign Facebook Pages?
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How would you prioritize showing “people you may know” vs showing an ad on Facebook?
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How would you go about growing the Twitch streamer user base 10% YOY?
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How do you prioritize competing features?
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You’re the PM in charge of pricing. VP wants to lower from $70 to $69/year. Making your own assumptions develop the financial projections of the decision.
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We're about to expand uberPool. What cities should we expand to?
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Tell me about a time when you knew that something was wrong with a product and you had to convince a lot of other people.
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Tell me about a product problem you fixed.
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Sessions are down 20% today - why?
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YouTube traffic went down 5% yesterday. How would you report this issue to Larry Page?
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You launch a new feed algorithm for Facebook and the average time per session goes down by 20%. What do you do?
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Facebook newsfeed engagement dropped by 2% — what do you do?
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Weekly active users for Instagram on iPhone dropped. What happened?
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Google ads revenue dropped 20% — what do you do?
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Facebook groups usage dropped 10% — what do you do?
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Amazon shopping cart conversion rate is down. How would you diagnose?
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You are looking at DAU data across the world and notice that there has been a jump of 5% compared to yesterday in Indonesia. What would you ask the analyst?
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Twitch noticed revenue for a certain keyword has declined. How do you diagnose what happened?
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You are looking at Snapchat global DAUs and notice that there’s been a jump of 5%. What happened?
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We’ve recognized a 10 percent drop in newly registered users. What data would you need to look into to understand and fix the problem?
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There's been a 15% drop in usage of UberEats — how do you fix it?
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You are the PM for Tinder, and daily active users dropped by 10%. What would you do?
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DAUs jumped up 5% yesterday in Indonesia. What would you ask the analyst?
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MAU is down. Troubleshoot.
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How would you measure success for Facebook Newsfeed?
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How would you measure the success of Apple's WWDC event?
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What things should Netflix measure and analyze on a daily basis?
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You are the PM for YouTube Analytics. What are your three most important metrics?
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What metric would you measure if we're focused on improving the Uber pick-up experience?
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How would you set goals and measure success for Facebook Live?
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How would you set goals and measure success for Facebook notifications?
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How would you set goals and measure success for Snapchat Stories?
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What should Uber’s top metric be and why?
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Pick a key metric for Google. How would you game achieving it?
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What would you use to measure if the product is healthy? Which one would you prioritize? What happens if one is decreasing and the other is increasing?
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What are the three metrics that matter most to your favorite site’s success?
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You’re the product manager for ‘X’ product. Define the goals and metrics.
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What metrics would you use to measure progress and success?
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How do you qualify and define the specific metrics you’re proposing? What metrics might you harm? How would you make a tradeoff?
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You’re the head of WhatsApp. What 1 page dashboard do you look at every morning?
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You’re the head of Apple Photos. What’s your north star metric and why?
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What KPIs do you think Gmail monitors?
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What metrics would you use to measure the success of Uber’s “Split Fares” feature?
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How do you measure whether Facebook is having a fake news problem and what success metric would you use to determine whether you’ve fixed it?
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For Apple HomePod, what success metrics would you consider?
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You are the PM for crisis response at Twitter - what goal will you set for your team? If an engineer suggested you add a crisis response widget on Twitter's feed, how would go about making the tradeoff?
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