Packaging Spec

Adam Davis

Goal

Create sustainable packaging that is either recyclable or compostable

Build sleek packaging that draws target consumers to the Hatch Stroller and make it stand out on shelves

Create easy to understand directions that empower parents and babies

Details for Hatch Stroller packaging

Copy for set-up manual, packaging, and tags

Materials

Cardboard for box - tapeless

Corn-based styrofoam

"tissue paper" made from banana paper (compostable)

Dimensions

45 inches h x 36 inches w x 24 inches d

Color decisions on product

Product specs

Product design elements

⁠

Power words from user study:

Rugged

Intelligent

Investment

Sustainable

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