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Uber's App Redesign Project Doc
App Redesign Project Doc
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Packaging team
Packaging Meetings
9/13
Start first round of package testing:
Rain test
Box throwing/UPS test - we should actually send the box through the mail
Snow test
Dust/dirt - how much ends up in the box?
Unboxing - physical tests
How fast can you get the box open?
Check for any choking-hazards in packaging
Box break down - does it fit in one recycle bin?
8/16
Packaging mock-up review
comments: Can we get something that pops more?
How do we convey that the packaging is earth friendly and the product is smart?
8/2
Color for packaging
Neutral so not an indicator for gender
Get Buck to do some competitive research on competitors packaging - answer how we can stand out
Get samples together to present to entire team
7/14
Kick-off
Start working on designs for packaging -
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