Initiative (Problem)

Document the goal and problem hypothesis to distribute to your team

Summary

Brief description of the initiative and what it is trying to achieve.

We believe by addressing this JTBD, these problems, and this business need, we will reach this business goal.

Explain why we should solve this particular problem over other options right now.

We will achieve

[these results]

and we will know it when we see these

[metrics/behaviors]

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