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Gokul's S.P.A.D.E. Toolkit: How to implement Square's famous decision-making framework
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Feature Naming

A fictional S.P.A.D.E. that I made with my colleague Shishir. In this scenario, we had to decide on a name for a new platform.


Setting

What: Name the Coda Platform. Alternatives will be evaluated against the following rubric:
Descriptive: Can a Coda user quickly understand what the feature is?
Memorable: Will Coda users remember the name, refer to when talking about Coda to others?

Why:
Unique approach to platforms, feels like a brandable, memorable moment.
Broader marketing launch on XX/XX
Need partner enrollment - so they need to be able to refer to it to

When:
Partner preview is on XX/XX
Full launch is on YY/YY

Where this name will be used
Place
Design Link
Image
1
Email announcement
https://www.figma.com/file/WhadRUAL1DmtCXmR5ZNiwd7F/Packs-naming-example?node-id=10%3A2
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2
coda.io/welcome
https://www.figma.com/file/WhadRUAL1DmtCXmR5ZNiwd7F/Packs-naming-example?node-id=10%3A1
​
3
coda.io/packs
https://www.figma.com/file/WhadRUAL1DmtCXmR5ZNiwd7F/Packs-naming-example?node-id=10%3A0
​
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People

Responsible:
@Laura Tsunoda
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Approver:
@Glenn Jaume
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Consulted:
@Shishir Mehrotra
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Alternatives

Brainstorm openly and publicly to generate alternatives.
Note: Alternatives should be
Feasible
Different from each other
Comprehensive: Maximally cover the problem space.
✔️
Idea
Reason
Tags
Idea Author
Upvote
1
Coda Packs
​
Memorable
Adam Davis
2
2
Coda Platform
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Descriptive
Adam Davis
1
3
Integrations
Everyone understands it
Descriptive
Maria Marquis
1
4
Wormholes
Everyone wants a wormhole
Memorable
Maria Marquis
1
5
Coda Building Blocks
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Memorable
Adam Davis
6
Windows
Evocative of "window to the world"
Memorable
Maria Marquis
7
Portals
Futuristic!
Memorable
Maria Marquis
8
Tags
way to tag a platform feature
Memorable
Buck Dubois
9
Add-ons
Humble, underpromising
Descriptive
Maria Marquis
10
Coda Integrations
familiar, descriptive, underpromises
Descriptive
Buck Dubois
11
Nodes
A la building blocks
Memorable
Maria Marquis
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Decide

Everyone votes in private. Check or uncheck the box to show input from all attendees.
Decision maker takes their inputs into consideration, as well as the pros and cons of each alternative, and then decide (+ explanation behind the decision)

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Add a Rating
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Clear sample data
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Show all attendees' ratings
What do you think of name?
Contributor
Rating
Comments
1
Adam Davis
Amazing name
2
Alan Chowansky
Amazing name. Memorable, repeatable. And conveys enough of the sentiment for people to understand it.
3
Maria Marquis
Memorable and descriptive. Easy to grok!
4
Felix Marlin
SO GOOD
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16
Sum
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Explain

Typically an email to the team / company linking to the S.P.A.D.E. doc
Would be great to link to a repository of other S.P.A.D.E.s :)

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Send via email
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Gokul's S.P.A.D.E. Toolkit: How to implement Square's famous decision-making framework
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