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Heuristic Ideation Technique
Use a matrix to generate new ideas or approaches to a solution.
Facilitator Instructions:
1) Decide attributes: Have participans decide on two categories of attributes to add to the table below
2) Create matrix: Hit the Create matrix button to create the matrix of all these attributes and populate the matrix with ideas. Participants look across the cells for surprising or unusual combinations.
💡 How to decide on the attributes: A toy manufacturer might look at its product line by type (vehicles, figures and dolls, puzzles, and instruments) and by type of play (racing, simulation, construction)
Clear Sample Attributes
Attributes
Attribute 1
Attribute 2
Vehicles
Racing
Dolls
Simulation
Puzzles
Construction
Instruments
There are no rows in this table
Create matrix
Clear Matrix
Matrix to add ideas
Racing
Simulation
Construction
Vehicles
Add idea here
Add idea here
Add idea here
Dolls
Add idea here
Add idea here
Add idea here
Puzzles
Add idea here
Add idea here
Add idea here
Instruments
Add idea here
Add idea here
Add idea here
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