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SWOT Analysis

A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning.

Why you should do a SWOT analysis

A SWOT analysis is often used at the start of or as part of a strategic planning exercise. The framework is considered a powerful support for decision-making because it enables your organization to uncover opportunities for success that were previously undiscovered or to highlight threats before they become a serious problem. For example, this exercise can identify a market niche in which a business has a competitive advantage or help individuals plot career success by pinpointing a path that maximizes their strengths while alerting them to threats that can thwart achievement. In addition to SWOT analysis, it is also smart to use to discover external factors that could have a huge impact on the decisions you are about to make.

SWOT analysis template

This template consists of 4 “lists” where you can add your ideas for Strengths, Weaknesses, Opportunities, and Threats. By simply clicking a button in the template, you can add your ideas to each list.
👉 Start by clearing the existing sample data
Clear sample ideas
Add Strength
Add Opportunity
Add Weakness
Add Threat
Shishir's first idea
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Strong fundamentals
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manufacturing capacity
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Preeyanka's first idea
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Al's first idea
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Good offense
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Expand into new markets
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Al's second idea
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Shishir's third idea
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Al's third idea
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Preeyanka's third idea
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This would be an idea
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New competitor offering same service
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