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Problems

Focus on Problems, not Solutions

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If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. ― Albert Einstein

Identified Problem

Users cannot easily find dates

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Identified Problem

Users only see one product on the SERP

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Difficult to understand the 2h from home feature

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Discount is not clearly visible

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Identified Problem

Autocomplete only provides results for exact matching

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Identified Problem

Users cannot easily detect other offers

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Identified Problem

Many packages displayed on the list, most of which do not interest a specific client

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Identified Problem

Impossible to select multiple categories

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Identified Problem

Impossible to see other offers of the same hotel

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Users cannot find their past searches and start from where they left

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Size of the package card does not allow users too see more info within the same screen

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Identified Problem

Users cannot see other pictures for a given package

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Low usage of filters

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Users cannot change the distance from in Searches around

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Poor accessibility to filters

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Category concept not well understood by users

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Users only see few information of the packages

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Headwords are not always adding value

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Low usage of Maps

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Low usage of WhatToDo section

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Users are given with too many information on the list

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Users cannot select the min and max distance from location, in the "search around you" feature

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Identified Problem

Same pictures among different packages when searching for POIs

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Problems

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