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3) Development
Measure
Analyse experiments.
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Discount
2/1/2019
Product card Price
6/1/2019
Search Around
6/17/2019
Distance Filter
7/1/2019
Filters Feedback
6/9/2019
Visual Filters
6/14/2019
Filter Structure
7/1/2019
Dates selection
6/2/2019
Explorer
7/14/2019
Pics slider
7/1/2019
Experiment
Discount
Feature
Product Card 🃏
Assigned To
Hypotesis
Because the discount is far from the price, users do not perceive it as a deal, resulting in less conversion
Ideas
Move the discount next to the price
Test Type
A/B Test
Success Metrics
ClickRateClickThroughRate
Outcome
No change
Result
Failure
Key Learnings
Simply switching the order of price and discount, is not enough. The two needs to be close together
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