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3) Development
Learnings
Product Card 🃏
4
Search Box 🔍
6
Failure
Hypotesis
Because the discount is far from the price, users do not perceive it as a deal, resulting in less conversion
Key Learnings
Simply switching the order of price and discount, is not enough. The two needs to be close togetherIdeas
Move the discount next to the price
Hypotesis
Because the discount and price are not close, we expect that matching them together will result in better conversion
Ideas
Put price and promotion close together
Hypotesis
Because we saw that Geolocated search perform better, we expect that making the 2h from home cleaner, improve the global CVR
Ideas
Include the search around when a user type a destination
Hypotesis
Because pictures provide extra information about the package, showing more pictures help users to select the right package
Ideas
Add picture slider on SERP
Hypotesis
Because users cannot adjust their search around to their needs, the usage is limited
Ideas
Add distance filter
Hypotesis
Because filters help users finding what they want, making them more visible will increase the transition rate
Ideas
Give feedbacks when filters are selectedImprove accessibility of selected filters
Hypotesis
Because filters help users finding what they want, making them more visible will increase the transition rate
Ideas
Make filters more visual
Hypotesis
Because filters help users finding what they want, making them more visible will increase the transition rate
Ideas
Display filter types in one screenAccess to filters one by one
Hypotesis
Because our users cannot easily find the dates CTA, improving its UI/UX can improve the search experience
Ideas
Include Dates CTA in the HomepageHave two splitted CTAs for checkin and checkout
Hypotesis
Because categories help users to find inspirations and convert less than destinations, they should acting as additional help and not primary search
Ideas
Create Explorer concept
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