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3) Development
Experiment
Monitor experiments and start testing new ideas.
Product Card 🃏
Discount
Product card Price
Search Around
Pics slider
Search Box 🔍Distance Filter
Filters Feedback
Visual Filters
Filter Structure
Dates selection
Explorer
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Month
TodayFit
Upcoming Experiments Create New
Create New
Feature
Hypotesis
Experiment
Ideas
Test Type
Success Metrics
Start
End
Assigned To
Product Card 🃏
4
Because the discount is far from the price, users do not perceive it as a deal, resulting in less conversion
Discount
Move the discount next to the price
A/B Test
ClickRateClickThroughRate
2/1/2019
3/15/2019
Because the discount and price are not close, we expect that matching them together will result in better conversion
Product card Price
Put price and promotion close together
A/B Test
ClickThroughRateRevenues
6/1/2019
6/17/2019
Because we saw that Geolocated search perform better, we expect that making the 2h from home cleaner, improve the global CVR
Search Around
Include the search around when a user type a destination
A/B Test
ClickRateClickThroughRate
6/17/2019
7/1/2019
Because pictures provide extra information about the package, showing more pictures help users to select the right package
Pics slider
Add picture slider on SERP
A/B Test
ClickRate
7/1/2019
7/15/2019
Search Box 🔍
6
Because users cannot adjust their search around to their needs, the usage is limited
Distance Filter
Add distance filter
AA Test
ClickRate
7/1/2019
7/15/2019
Because filters help users finding what they want, making them more visible will increase the transition rate
Filters Feedback
Give feedbacks when filters are selectedImprove accessibility of selected filters
AA Test
ClickRate
6/9/2019
6/28/2019
Because filters help users finding what they want, making them more visible will increase the transition rate
Visual Filters
Make filters more visual
AA Test
ClickRate
6/14/2019
6/28/2019
Because filters help users finding what they want, making them more visible will increase the transition rate
Filter Structure
Display filter types in one screenAccess to filters one by one
AA Test
ClickRate
7/1/2019
7/14/2019
Because our users cannot easily find the dates CTA, improving its UI/UX can improve the search experience
Dates selection
Include Dates CTA in the HomepageHave two splitted CTAs for checkin and checkout
A/B Test
ClickRateClickThroughRate
6/2/2019
6/18/2019
Because categories help users to find inspirations and convert less than destinations, they should acting as additional help and not primary search
Explorer
Create Explorer concept
A/B Test
CVRClickThroughRateClickRate
7/14/2019
7/28/2019
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