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1) Discovery
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1) Discovery

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Data

Back up consumer insights with quantitative data.
16
2
5
Autocomplete only provides results for exact matching
Feature
Device
Users cannot easily detect other offers
Feature
Device
Impossible to select multiple categories
Feature
Device
Impossible to see other offers of the same hotel
Feature
Device
Users cannot find their past searches and start from where they left
Feature
Device
Size of the package card does not allow users too see more info within the same screen
Feature
Device
Users cannot see other pictures for a given package
Feature
Device
Low usage of filters
Feature
Device
Users cannot change the distance from in Searches around
Feature
Device
Poor accessibility to filters
Feature
Device
Category concept not well understood by users
Feature
Device
Users only see few information of the packages
Feature
Device
Headwords are not always adding value
Feature
Device
Low usage of Maps
Feature
Device
Users are given with too many information on the list
Feature
Device
Same pictures among different packages when searching for POIs
Feature
Device
Many packages displayed on the list, most of which do not interest a specific client
Feature
Device
Users cannot select the min and max distance from location, in the "search around you" feature
Feature
Device
Users cannot easily find dates
Feature
Device
Users only see one product on the SERP
Feature
Device
Difficult to understand the 2h from home feature
Feature
Device
Discount is not clearly visible
Feature
Device
Low usage of WhatToDo section
Feature
Device
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